LindenLab reached out to Bureau for help with conceptualising how their new VR game, Sansar, could encourage discovery of content outwith VR.
A principle we set out to accomplish of designing this experience was to ensure feature parity between desktop and mobile. It was also paramount for users to be able to transition into these VR experiences as seemlessly as possible, so every item, location or avatar could at the touch of a button be viewed and rendered in real-time 3D or in a VR environment.
LindenLab’s previous social game, SecondLife, highly emphasised user created content. This is to be key in Sansar and so empowering users to collect, curate and share this content is and important tool for discovery.
We believe creating shareable collections in an open format will bolster discoverability across the web. Combined with our suggestion that these embedded experiences should also at the click of a button have the ability to transform into a VR experience deeply shows commitment to engaging experiences.